Sunday, 1 September 2013

Alexa Chung For Eyeko

It's no big secret that I'm a massive fan of Eyeko's liquid eyeliner and mascara collection, and Eyeko have also found themselves a personal favourite of renowned fashionista, model and writer, Alexa Chung.

Alexa has teamed up with the creators of her all time favourite Skinny Liquid eyeliner to launch a limited edition liquid eyeliner pen for liner-lover's all over the world.

Image courtesy of Eyeko - Click to enlarge

The partnership originally arose as Eyeko founders Max and Nina Leykind became aware that Alexa had been using their Skinny Liquid eyeliner to create her signature cat-eye flick for years, in which they immediately recognized the opportunity for Alexa to put her own stamp on the brand.

Nina Leykind speaks about the collaboration: "Eyeko is one of beauty's best kept secrets and I love that our brand has been behind Alexa's cat-eye flick. Eyeko is all about eyes and I wouldn't consider anyone except Alexa to embody that as she is the epitome of . With Alexa's iconic loks and creative flair we're confident the partnership will be a game-changer for Eyeko propelling the brand into the forefront of the beauty industry."

Image courtesy of Eyeko - Click to enlarge

Max Leykind says: "I'm not interested in paid for celebrity endorsements or finding a face to front campaigns following the route of traditional brands and neither are today's discerning shoppers. Alexa is equally obsessed as we are with making Eyeko the definitive eye makeup brand."

Alexa's product range will debut in November in the UK at Selfridges, and in early 2014 in the US at Sephora.

You can also read my thoughts about this brand and see swatches of Eyeko's wonderful products here.

Stay tuned for my review of Alexa's Eyeko Liquid Liner!

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